05 Marketing Automation

Turn your product catalogue into coordinated marketing.

Your product catalogue contains the raw material for social posts, seasonal campaigns, product launches and promotional content. The challenge is turning that information into consistent, useful communication. Omnimerce helps connect product information, AI-assisted creative workflows, publishing tools and performance reporting.

Where it usually goes wrong

Campaigns are built by hand, from scratch: Product information and approved assets sit in your systems while every post and campaign is assembled manually.
Content is inconsistent across platforms: Without shared brand rules and a single workflow, each channel ends up with different messaging, visuals and quality.
Results are hard to connect back to products: Engagement, traffic and conversion data live in separate tools, so it stays unclear what the marketing actually produced.

Illustration for marketing automation solutions.

What we can automate

Content planning: organize product launches, seasonal campaigns and recurring content themes.

AI-assisted copywriting: prepare captions, hashtags, campaign text and platform-specific variations.

Creative production: reuse approved product imagery and create suitable creative variations.

Scheduling and publishing: connect supported social platforms and scheduling workflows using available official APIs and account permissions.

Campaign reporting: bring available engagement, traffic and conversion data into useful reports.

An example workflow.

Select

Select a product or campaign.

Retrieve

Retrieve verified product information and approved assets.

Generate

Generate proposed posts for the selected platforms.

Review

Review and approve the content.

Schedule

Schedule publication where supported.

Measure and improve

Collect available performance data and use the results to improve future campaigns.

What is the same in every project

Understand before changing: Identify the underlying cause instead of immediately replacing a tool.
Keep data ownership clear: Define which system owns each record and how updates flow between systems.
Test beyond the happy path: Plan for failures, exceptions, duplicate events and recovery.

This fits if

Your catalogue can feed product-led campaigns
You publish on several social platforms
You have approved product assets to build on

Define brand voice, approved terminology, visual guidelines, promotional rules and review responsibilities. This helps AI-generated content remain consistent with your business and avoids unsupported product claims.

This does not fit if

You expect every social network to be schedulable through one integration
No brand voice or approval process is defined yet
You expect complete sales attribution from social media data

Frequently asked questions

Can posts be generated automatically from products?

Yes. Product data and approved assets can be used to prepare draft posts, subject to your workflow and content rules.

Can all social networks be scheduled through one integration?

Not always. Publishing features, account eligibility and API permissions vary by platform.

Can the system report sales from social media?

It can report the sales and conversions supported by connected analytics, campaign tracking and attribution data. The completeness of that reporting depends on the data available.